Rhythm of Elsewhere is about getting lost in the places that shape us. This season’s campaign follows the new collection through the cities we return to time and again, Stockholm, Sydney, Paris and London, each carrying its own tempo, texture and way of moving. It captures everyday moments in motion: streets walked, details noticed, and the energy that comes from being somewhere that makes you feel something.

Set to the sounds of the city and the music that drives our creative process, the campaign captures the collection as it’s worn, lived in and shaped by real life. From early mornings to late nights, it’s less about destination and more about movement, less about where you are and more about how it feels to be there - the pace, the pulse, and what you take with you.

This season refines silhouette and styling across both collections, balancing directional fits with clean structure. Low-rise and exaggerated baggy jeans define the women’s range, led by new fits like the Eva Low and offset with sharp tailoring. For men, straight-leg silhouettes remain central, with core styles joined by refined updates like the Rebel Straight and entirely new and trend driven silhouettes like the Lang Cocoon and the Austin Baggy. Classic washes from crudo and expressive indigos to Sharp Black and chocolate brown are unified by signature denim details.

Apparel builds on the idea of full denim dressing, pairing jeans with matching shirts and jackets for modern, head-to-toe looks. Clean finishes, subtle detailing and new fabrications like Scuba bring structure and comfort across select styles. Together, the collection positions denim as a versatile foundation - elevated, wearable and designed to move with you.